Paid Social Media Marketing

Ongoing Campaign Optimizations

After we’ve completed the initial setup of accounts and tracking, our team helps brands continuously improve paid social strategies and campaigns. We offer support in optimizing ads and budget pacing as we monitor campaign performance.

Ad Testing (Copy, Imagery, Targeting)

We help brands create and test ads in order to determine which will perform best based on their unique needs and goals. This includes working with brands to optimize copy, imagery, and targeting for all of their paid campaigns.

Monthly Reporting

We measure social media advertising performance using key performance indicators (KPIs) like ROAS, cost-per-acquisition (CPA), and conversion rate (CVR). Our team works with brands to define their business goals and then we focus our tactics and strategies on meeting them. In addition, we leverage our data and analytics tools to understand how campaigns are performing and which actionable steps we can take to continue growth.